Planetixx - Our New Identity
For the past three years, we at Plastic-i have been committed to a singular mission: harnessing technology to protect our oceans and the planet. While Plastic-i has served us well and remains at the heart of our fight against plastic pollution, our vision has expanded. Protecting our planet’s most vital natural resource—water—means addressing not just plastic but the entire complex system of ocean and freshwater ecosystems. And to truly understand our waters, we must also look at what’s happening on land.
Our mission remains unchanged, but as our impact deepens, we need a name that reflects the full scale of what we do.
Welcome to Planetixx — our new identity, our renewed purpose.
The Planetixx Logo
A Name That Matches Our Mission
The name Planetixx embodies the essence of our work: a global perspective, deep intelligence, and relentless action for environmental health. We are not just monitoring plastic pollution; we are building a comprehensive understanding of ocean ecosystems, empowering those who safeguard them, and enabling real, measurable change.
“Planet” reflects the broad scope of our work. While our origins lie in tracking plastic waste, our technology now extends beyond pollution—mapping seagrass meadows, coastal ecosystems, and critical blue carbon habitats that shape the future of our planet. Our work is no longer about a single environmental challenge; it is about planetary health as a whole.
The double “X” in Planetixx represents precision, intelligence, and a future-forward approach. It reflects the cutting-edge technology we bring to marine conservation—AI-powered analytics, satellite imagery, and data-driven insights that give us an unprecedented view of our oceans. It also acknowledges the XX chromosome, a symbol of life and continuity, reflecting our commitment to safeguarding nature’s delicate equilibrium.
Why Now
We stand at a moment where climate action and environmental intelligence have never been more critical. Planetixx is not just a name; it is a statement of intent. It signals our expansion into broader marine conservation, coastal resilience, and climate solutions. It represents our ability to see the unseen, to map changes where no one else is looking, and to transform data into action.
The Planetixx Observatory (explore or sign up for a demo) is our first innovation to provide governments, NGOs, businesses, and environmental leaders with the tools and insights they need to protect our oceans. From pinpointing marine debris hotspots to tracking the health of carbon-sequestering ecosystems, our work will deliver intelligence that leads to real-world impact.
The Future Starts Here
As Planetixx, we look beyond the horizon, towards a future where our technology empowers better decisions, stronger conservation efforts, and a healthier planet.
This is not just a new name. It is an evolution, a reflection of what we have built and what we will become. Welcome to Planetixx.
